INBOUND MARKETING

Our Inbound marketing solution is designed to provide your customers with the information they are looking for, in a creative and engaging way.

By setting up inbound marketing solutions using ‘earned’ and ‘owned’ media such as (content marketing, keywords, blogs, SEO, social media) to reach the right audience. We help clients drive quality traffic that engages and converts. This increases your brand awareness and better promotes your products and services to your target audience, no matter how niche.

 

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Attract More Leads

The first phase is Lead Generation, the process of attracting and converting strangers into prospects.

We help our clients achieve this by answering questions potential customers might have, solving problems they might be facing or delivering value with informative and entertaining content across the various digital channels.

Services include:

  • Facebook Advertising
  • Search Engine Optimisation (SEO)
  • Email Marketing

Convert More Customers

Once visitors are on your website, we make sure your offering engages and delights your customers to convert and deliver value. We do this by employing clear call-to-actions, optimised landing pages, rich visuals, offers/promotions and place lead forms strategically across your website.

The highest-converting lead generation campaigns are the ones that deliver on what they promise and create a seamless transition from ad copy and design to the deliverable itself.

Our digital marketing frameworks facilitates delivery of a consistent message throughout the process and provides value to everyone that engages with your lead capture.

Services include:

  • Web Optimisation
  • Content Marketing
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Increase Sales & Revenue

Once a prospects information is captured, we use marketing automation tools, such as workflows and email marketing to develop a relationship with that prospect by delivering value that delights them.

In any given lead generation campaign, there can be a lot of moving parts. It can be difficult to tell which parts of your campaign are working and which need some fine-tuning. That’s where lead generation tools and lead generation software come into play to organise and store the prospect's data.

Services include:

  • Workflows
  • Sales funnel
  • Emails
  • Automation

Engage, Delight & Retarget

It is easier to sell to an existing customer than to someone you don’t have a relationship with. We implement a Marketing Qualified Lead (MQL) strategy to help improve the efficiency and productivity of our clients sales team.

By feeding fewer, higher quality leads that are more likely to become customers based on their activity - turns leads into loyal and returning customers.

Services include:

  • Social listening
  • Surveys & feedback
  • Re-targeting
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Google Ads (PPC)

Using Google’s search ads, we’re able to target people searching for your product or service.  

After completing keyword research for your business. We create compelling copy, select the best keywords and set optimal bids for your Ads campaigns.

 

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