BRANDING & USER EXPERIENCE DESIGN

Every brand has a story. The trick is uncovering it, and then telling it in a way that impels people to act. This is where we come in:

At DigitalFlip, uncovering your brand’s story is a crucial step in our discovery process. We dive into the stories that makes your brand unique — it's voice, tone, and personality, in order to understand the emotions that resonates with your audience and what drives them to act. 

This helps us craft campaigns and messages that are relatable and highly engaging. Every bit of copywriting that we do for your brand is done with this tone and personality in mind. From AdWords to social media posts, It’s all about telling your audience compelling stories that moves the needle.

 

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Branding

Our approach to branding centres on deep cultural insights, clear strategic direction and the power of human expression. Discover what happens at the intersection of clarity, design and purpose.

  • Brand Strategy
  • Tone, Voice + Messaging
  • Identity Systems + Guidelines
  • Customer segmentation
  • Copy + Art Direction
  • Integrated Campaign Development

It’s never been more important to stand out from the crowd. We'll help you craft your story in a way that delights and captures the essence of who you are, why you’re different, and why customers should care.

 

User Experience Design

A user’s first impression will determine if they trust your brand enough to interact with your content or ignore it. Creating a seamless experience is very important to retaining web visitors and establishing your brand’s voice.

We combine creativity with data-driven design because no matter how pretty it looks, it still has to function well. 

From site navigation to wireframes and every CTA along the way, our team combines UX/UI best practices with intangible knowledge that only experienced professionals can tap into. If you’re searching for UX/UI designers, look no further.

 

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Customer Segmentation

Marketing organisations are facing more challenges than ever. There are now more channels to target, higher levels of competition & much more fractionalized audience. No matter how specific your brand’s niche, every single one of your customer is an individual – and they deserve to be treated as such. That’s where customer segmentation comes in.

Our experienced analytical team are skilled in creating personas and identifying subcultures that defines your target audience, dividing your customers into groups of individuals that are similar in specific ways relevant to marketing. By analyzing various aspects of your customer base – as well as how these aspects relate to one another – we are able to get a more complete idea of who your customers are, and what they’re looking to get from engaging with your company.

 

Integrated Campaigns Development 

With many businesses using between 10-30 marketing platforms, ensuring your brand voice and messages are consistent across all customer touch-points is increasingly becoming more and more difficult.

At DigitalFlip, we develop integrated campaigns that will help you achieve your objectives. Every digital marketing campaign is different — so using a one-size-fits-all approach sets the campaign up for failure.

By utilizing the right channels and targeting the right audience, your campaign can successfully lead to growth and another step forward for your business. 

 

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Web Design & Development

Every business has a website, but not every brand has a website that tells their story in a user-friendly way. Having a website isn’t enough anymore, users rely on the look and feel of your digital presence when deciding whether to do business with you. 

No matter what you're after - a landing page or an entire site, we can bring your brand to live through creative design. Our talented and creative team will design seamless user experience to help your brand stand out. 

Our developers are proficient in Frontend and Backend development and stay up to date with new technologies and trends. Our expertise goes beyond writing efficient, and clean code, we ensure the Frontend experience matches your creative vision.

 

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