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PROMOTE THE MARKET CATEGORY NOT YOUR PRODUCT.

21st January 2020
What should brands talk about? Going back to the Think Different Campaign, Steve Jobs called out Nike as the best brand. Nike promotes the category or innovation and not their...
Marketing

KNOW YOUR CUSTOMERS THEN TALK TO THEM ABOUT YOUR BRAND.

21st January 2020
If having a clearly defined mission or manifesto for your brand, translated from the intended value proposition to your customer is the engine of your brand, understanding your key customer...
Branding / Marketing

FIND YOUR WHY & SHARE IT CONSISTENTLY.

21st January 2020
A Fresh Way of Thinking. As humans, we crave a sense of belonging. It’s in our DNA and an existential need. We want to be around people and organizations who...
Branding / Marketing

STOP SELLING. BUILD RELATIONSHIPS THAT ALLOWS CUSTOMERS BUY YOUR PRODUCTS.

21st January 2020
The Norm is Haggling Customers into Buying. It’s no news that there’s a seismic shift taking place in the world of business with the internet disrupting almost every industry. The...
Branding / Marketing

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